Tuesday, April 3, 2012

New DC Comics Logo in a Circle Rather than Rectangle

Here we are on "New Comic Book Day Eve" and I'm checking out the preview of Action Comics #8 on MTV Geek. I couldn't help notice that the "New DC logo" this month is placed in a black vertical rectangle. (Almost "Marvel Comics" like) Last month it was within a banner atop of all DC Comics promoting the "We Can Be Heroes" initiative. At first I wasn't a big fan of the new DC logo (as many were) when it was first announced. The images that initially appeared online seemed to be very "sterile" and "corporate. Since that time though, I've warmed up to the new logo and see it's potential. I can't wait to see how it is used/animated at the begining of "The Dark Knight Rises" this summer. The application of this logo for the April books in a vertical black box though just doesn't say to me "DC Comics are AWESOME!!!" I looked at it for a while, pondered, then threw together this mock-up version showing the DC Comics logo in a circle. The new DC logo in a circle is a nod to the past, while still keeping with the "New 52" style looking to the future with digital publishing and other electronic media applications. I posted this image to DC Comics on Twitter. Since the new logo is still in development, I wonder if they would consider something like I've done. (probably not, since they've probably spent a boatload of $$ developing the new logo and had focus groups aplenty give their input). Either way it was fun and I personally like it in a circle. -L.

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